Kamis, 18 Desember 2014

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Effective Advertising - Understanding When, How, & Why Advertising Works (04) by Tellis, Gerard J [Paperback (2003)]

  • Published on: 2003
  • Binding: Paperback

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Selasa, 16 Desember 2014

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200 Practice Questions in Cardiothoracic Surgery (Surgery - Procedures, Complications, and Results), by Shahzad G. Raja

  • Sales Rank: #1381323 in Books
  • Published on: 2015-05-20
  • Original language: English
  • Dimensions: 9.25" h x 6.25" w x .75" l, .90 pounds
  • Binding: Hardcover
  • 178 pages

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Jumat, 12 Desember 2014

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Aging is not a process of decline; it is a process of continuing to meet life's challenges and of growing into a complete human being. Aging is a complex interaction of genetics, chemistry, biology and physiology; topics that are worthwhile to address. This book offers a good introduction to the biology and chemistry of aging. It emphasizes on cellular aging, and covers different areas and theories which deal with mechanism of aging. If the reader has some background in biology, then this is an excellent introductionary book to the biology and chemistry of aging. The book includes information on aging of cell and reversal of aging, DNA damage theory of aging, acidity, oxidative stress, radicals, insulin/IGF hormones, anabolic and catabolic hormones, testosterone and estrogen, energy through conversion between NAD+ and NADH, DNA transcription to RNA, and RNA translation to protein. This book is the first of its kind in providing scientists, physicians, pharmacists, engineers, teachers, computer programmers, and anyone with a background or strong interest in biology, chemistry, and aging. The book deals with scientific causes of aging, and philosophical and sociological implication of life-extension and research on aging. I recommend it for those serious about the biology and chemistry of aging.

  • Sales Rank: #4484362 in Books
  • Published on: 2010-01-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .77" w x 8.25" l, 1.69 pounds
  • Binding: Paperback
  • 340 pages

About the Author
Amin Elsersawi is a Canadian author, engineer and by consensus a biochemist. He received his Ph.D. degree in electrical engineering with emphasis in power electronic from Bradford University, U.K in 1980. He is a professional engineer registered with the Professional Engineering Society of Ontario Canada Dr. Elsersawi is currently retired. He previously served as general director for notable power generation and distribution energy utility. Prior to that, he was a chief of electrical engineering for the Public Work and Government Services Canada. He published more than 100 papers and reports in engineering and mathematic, biology, astronomy, and chemistry. He spent more than 15 years in teaching at universities and colleges. His main research interests are twentieth-century engineering, astronomy and chemistry. His interests in astronomy took off in the early 1990 at the age of 50, when he showed a great interesting in leaning toward mathematical and behavioral astronomy. He compiled his own celestial mechanics algorithms for the precise computation of astrophysics of planets and constellations, and other phenomena such as weak energy, dark universe, quantum radiations and lights. He presented several reports, articles and essays in chemistry and chemical engineering at several seminars and conferences. He is the author of the book Chemistry, Biology and Cancer: the Bond, and the book The Atom and The Universe: Theories and Facts unfold. Dr. Elsersawi and his wife, Randa, have been happily married since 1969 and have three children. First daughter, a University of Toronto graduate is a practicing gynecological and obstetrician. The second daughter, a graduate in psychology from York University, and the son, a graduate in electrical engineering from Western Ontario University. Dr. Elsersawi and Randa are the proud grandparents of seven.

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0 of 0 people found the following review helpful.
heath provider
By Dr. Suha Eltayeb
The book contains good subjects about aging,including chemistry and biology of the body. I recommend it for people of 50 years and above.

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Firebrands: Building Brand Loyalty in the Internet Age (Computer World It Leaders), by Doug Millison, Michael Moon

This book explains digital branding and how to implement it in the current marketplace.

  • Sales Rank: #3023200 in eBooks
  • Published on: 2000-09-07
  • Released on: 2000-09-07
  • Format: Kindle eBook

From the Back Cover

Digital Branding and Implementation in Today's Marketplace

. .

The Internet and eCommerce have brought a myriad of changes for both consumers and businesses. Consumers are benefiting from a wide, even overwhelming, number of choices, as well as the convenience of purchasing all kinds of products with the click of a mouse. Companies are faced with increasing levels of pressure to win customers during a short window of time online. That is why creating a strong Web presence and building a trusted, instantly recognizable brand is crucial in today's fast-paced e-marketplace.

. .

Firebrands unveils beginning-to-end strategies for strengthening your company's brand online and building customer loyalty. Focusing on two dozen case studies including IBM, Yahoo!, FedEx, and Amazon.com, and offering an in-depth explanation of digital branding, this insightful book illustrates some of the best practices carried out by today's top online brands. Expert authors Michael Moon and Doug Millison identify and analyze branding successes and failures and provide a roadmap for implementing effective brand strategies. In today's ever-changing digital environment, this book is an invaluable tool for anyone interested in understanding what makes eBusiness work.

About the Author
Michael Moon is the co-founder and president of GISTICS Inc, an internationally renowned research and executive education firm. He and his firm track key developments related to the interactive corporation and its four disciplines: electronic commerce, digital branding, samrt media, and process management. He delivers a series of executive seminars, workshops, and Web-based tele-seminars in North America and abroad and advises major international corporations on strategies for branding, eCommerce, and rapid market entry into technical markets. . . Doug Millison is a freelance writer and editor based in the San Francisco Bay Area. In the early 1990s he helped shape the interactive media designer and developer community as co-founder and editor-in-chief of the pioneering magazine, Morph's Outpost on the Digital Frontier. More recently, he co-authored a best-selling book for Web designers and developers, Creating Killer Web Sites, Second Edition.

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3 of 5 people found the following review helpful.
A must have -- no one understands this space better!!!
By Amazon Customer
No one understands branding in the digital space better than Michael Moon. If you work in this space, this book should be your bible...

4 of 6 people found the following review helpful.
Beyond the Frontiers - A genetic approach to the Brand
By Robert Nuelle Jr
As the Chief Technical Officer of a Texas based e-services and print communication firm, I live in this interactive brandspace on a daily basis. The problem with this brave new world of pixels is simply that much is said and much is written but little intelligent communication occurs. I find the innovative and far reaching approach taken by Michael Moon to be the de facto foundation for the next "big thing".
The approach that one must take to these new media spaces and channels is not readily discernible from the clearly defined trails blazed in the more traditional areas of branding. This new territory is as different as the Earth is from the Moon [no pun intended]. The book travels beyond the areas marked as "unknown - there be dragons here" and opens a clear and understandable path into formerly mysterious areas.
What we need out here in the field is less hype and more substance. Firebrands is a rational, ground breaking treatise on the evolution of Branding. This is a pivotal work that serves as a wonderful deskside companion, as indispensible to me as my spell checker or my browser.
Michaels' best practices mental evolution from the time of the Jeff Martin led Digital Brand Building Seminars of the mid-90's to this opus show an extraordinary depth and breadth of thought and research . The Firebrands book is the Gray's Anatomy of Brand "science".
As my company moves forward with ground breaking, market defining services in the area of brand guaranty we will continue to consult the Firebrands roadmap. We anxiously await any follow-up materials that might come from this mind trust.
Be warned - this is not a shallow pop-business, executive book of the hour read. This is a genetic level approach to a new mindset. It must be read slowly, deliberately, and with a totally open mind. The graphics are not simply illustrative they are literally a book unto themselves. Read this brandspace atlas one chapter at a time, review the graphics, and with time and reflection you will understand.

0 of 0 people found the following review helpful.
Setting your brand on fire.
By frumiousb
There are so many books on the market that discuss the concept of 'brand' from so many different points of view, that it's difficult to sort out the good from the bad. This is one of the good ones.
Moon and Millison define the basic concepts around brand. They explain in clear buzzword-light language what influences the growth and positioning of a brand. Finally, they provide ample and well-explained pointers to further reading to help understand some of their basic ideas more clearly.
As a consultant working for a systems integrator, one of the things that impressed me the most was the focus on execution. Many books about branding seem to imply that the technical details are irrelevant to brand success, but _Firebrands_ makes the point that a relationship with a customer only has brand value when supported by appropriate policies, training, and technical infrastructure. This is a message that can't be, IMO, repeated often enough.
Well worth the time to read.

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Senin, 08 Desember 2014

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Business Class: Etiquette Essentials for Success at Work

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  • Published on: 1800
  • Binding: Hardcover

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Senin, 01 Desember 2014

[V933.Ebook] PDF Ebook Three Simple Rules, by Nikki Sloane

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Three Simple Rules, by Nikki Sloane

Three Simple Rules, by Nikki Sloane



Three Simple Rules, by Nikki Sloane

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Three Simple Rules, by Nikki Sloane

I would do anything for my dream job. Now I have to. In order to save my skin at the office, I'm forced to sell it at an exclusive and illegal blindfold club. He paid thousands of dollars for one night to own me, but when my blindfold comes off, I want more. More nights, more rules, and more from this unavailable and uncompromising man. Rule number one, no questions. Rule number two, no lies. But, rule number three? That's the hardest one to obey.

  • Sales Rank: #664806 in Books
  • Published on: 2014-12-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .87" w x 5.50" l, .97 pounds
  • Binding: Paperback
  • 346 pages

Most helpful customer reviews

16 of 18 people found the following review helpful.
Three Simple Words - One Click Now.
By Sarah Miles
I was provided withna copy of Three Simple Rules from the author to read and review.

I have literally just flipped the final page on Three Simple Rules and I have never been more desperate to get my hands on the next book, how can a book leave me like that? How can the whole book of been that amazing? How can I put in to words just how incredibly spectacular it is?

The story behind the book is that of Evelyn 'Evie' Russell and Logan Stone. Logan is Evie's boss, department manager at the design company they have both worked at for a handful of years. He is the kind of boss that we all have at some point in our lives, rude, abrupt and scary enough to make you feel physically sick when you know they're going to be in the office for the day. It's a good job he so utterly delectable to make up for it though!

A thousand thoughts went through my head. I would undoubtedly meet his entire family. He’d have wedding duties that would probably have me on my own most of the time. But, dear god, Logan in a tux. “Yeah, I guess I can do that.”

Evie is almost his polar opposite. She's more shy, gentle and thoughtful. She's extremely good at her job as a designer but when she makes a highly expensive mistake, one that could cost her her job, how far will she be willing to go to fix things?

I absolutely adored both Evie and Logan in equal measure. They both had such strong personalities that really came to life and flowed off the pages as you read. I could easily identify with different aspects of their story and at times I was wondering if the book had been based on parts of my own life (I'm not admitting which bits!). It was beyond easy to read this in two sittings as the pages just pulled me in and didn't let go and even though it's quite a fair length I couldn't believe how fast I went from start to finish. It does end on quite a cliffhanger but considering how flawless I found the whole book I had absolutely no anger at being left hanging over the edge, holding on for dear life.

I have no bad points about this book so all I can do is list why it was just so good. From the loveable, identifiable characters, the sex scences hotter than anything I've read to this day, to the fact that there was always such a fine description of all the details that you felt like a third party in their relationship rather than just a reader. I loved the little surprises along the way and how at the end of this first book in the series, you can still see there is so much story to tell and so much more to discover about their pasts and their futures. Even the third party characters made this a joy to read and I'm more often than not have a complete dislike of them in every book. This is the beginning of a beautiful love story with a very naughty streak and one that I absolutely cannot wait to read the continuation of. I highly recommend this book to everyone, you will soon discover a new favourite author when you do give it a go.

I’d been cringe-worthy loud. “Please tell me none of your family is staying on this floor. Or in this hotel.” He laughed and rolled onto his side, folding me into his arms. “I’d tell you that you shouldn’t have said my name, but I love it when you do. I love it even more when you’re screaming it.”

Thank you so much to the author for sending me a copy of this. I will definitely be adding this to your other books on my bookshelf. And you most certainly are still number one to me!!

9 of 9 people found the following review helpful.
TOTAL SENSORY OVERLOAD!!! ONE OF THE HOTTEST STORIES I'VE READ IN A WHILE!!
By Natasha is a Book Junkie
“I’m not interested in a relationship, but I am interested in you.”

Just… WOW. Talk about total sensory overload! One of the hottest stories I’ve read in a while, with possibly some of the best written sex scenes I have ever come across, this is a book I devoured in every possible way. And loved every delicious moment of it. Steamy, romantic, exhilarating—every twist and turn in this mouthwatering story was delivered just right, penned to perfection, and kept me hypnotized cover to cover. One of my most exciting reads of late, this is exactly the kind of erotic romance I tend to completely lose my mind over because apart from a fresh and interesting storyline, the sex scenes in it never bored me, they never stopped stretching my comfort zone, and I never stopped clinging onto every single word in them. Sometimes repeatedly.

“I was about to become a whore.”

Evelyn Russell loves her job. As a talented young designer at a prominent design agency, she is hungry for success and willing to give her all to achieve it. But when one simple mistake puts all her hard work into jeopardy, Evelyn is forced to sell her body, for one night only, at an exclusive BDSM club, where clients pay thousands of dollars for sex. The only catch is that she is to be blindfolded and bound during the act, as per club’s policy. Apprehensive but desperate, Evelyn is determined to go through with it, even secretly a little aroused by the idea of surrendering all her inhibitions to a man in such a way…but nothing prepares her for that man to be the one who pushed her into that predicament in the first place.

“Someone’s requested a hold be put on you. He’s not a member of the club, and only members have that privilege.”

Evelyn’s ‘buyer’—whom I won’t name so that you are not deprived of the thrill from discovering his identity on your own and at the right moment—is a man accustomed to getting his own way in his professional life, but craving that level of control in his personal life too. Evelyn is everything he hopes to find in a woman, the allure of her courage, willpower and confidence being his ultimate siren call, but he finds himself overwhelmed, both physically as well as emotionally, by the lustful vixen blindfolded before him and the ecstasy he finds in her arms as they consummate their one-night only arrangement.

“So, yeah . . . That was the best orgasm of my life.”

And so he takes off her blindfold and what follows is a oh-so sexy exploration of sexual tastes and fantasies, with only three simple rules guiding them through it, designed to challenge and explore the very essence of their self-control. As their relationship takes flight, what they eventually find in one another is exactly what they never even dreamed of needing—a person they would be unable to live without, in and out of the bedroom.

“You don’t get to ask questions, no matter what… Rule two is you answer my questions, and you have to answer them honestly… The last rule is your body belongs to me, so that means your orgasms are mine. You don’t come without my permission.”

I rarely enjoy such a relatively low level of angst and drama present in a story, but this story was truly an exception. It was exactly as I needed it to be for the sexual connection between the characters to take centre stage and thus become a crucial component of the evolution of their relationship, without sacrificing the emotional aspect of it all. These characters discover themselves through their sexual connection, and as sizzling as those scenes are between them, there is no doubt in my mind that this is first and foremost a romance, a love story between two people who found their perfect match in each other, and who are willing to put in the work for their relationship to survive.

I loved this book, unexpectedly so, and cannot praise it highly enough for the way it so seamlessly ‘married’ titillating erotica with heart-warming romance, all wrapped up into a flawlessly written, impressive little gem. It was a joy to read and it catapulted me right onto the next book in the series without a second thought.

“I would have paid twenty for you.”

9 of 9 people found the following review helpful.
A scorching hot debut read.
By Rachel Hamilton
Let me start by saying I loved this book so freaking much it hurts.

The cover and the simple but intriguing blurb grabbed my attention and I’m so glad it did. I may have inhaled this book and it so worth it. I love when a book surprises you and this is exactly what happened with this book. I was expecting just another well written erotica story but what I got was so much more.

I’m not going to give anything away, this is a book you need to read unspoiled so you can enjoy it more. But I will say that it’s a damn scorcher of a book, one that will singe you fingers while reading it.

If you don’t like books with lots of sex in them then this is so not the book for you. This book contains one of the hottest threesome scenes I have ever read. And before you wonder itsM/F/F and its HOT.

This book has more than just hot sex in it, though that plays a big part. It has two characters that you will fall in love with and a storyline that moves along easily and doesn’t drag at all.
Logan and Evie the H/h are now one of my favourite book couples. I loved the dynamic of their relationship. They both held the power, which for such a strong sexual couple was perfect, it couldn’t have been anything less for them. Not with the whole boss/employee thing involved.

When I finished this book, I wanted to go back and start it again immediately, it’s that good. Okay maybe it was five minutes after I finished, because it leaves you with a “what happened last night??????” moment that will leave you desperate for the next book. But that means time for a re-read right?

Don’t hesitate in grabbing this book, it’s already on my top reads for the year. I look forward to more from this author. I have a new keeper author. One I think is going to be big.

I received a copy of this book for an honest review.

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[B246.Ebook] Download Inventory Management and Production Planning and Scheduling, by Edward A. Silver, David F. Pyke, Rein Peterson

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Inventory Management and Production Planning and Scheduling, by Edward A. Silver, David F. Pyke, Rein Peterson

Inventory Management and Production Planning and Scheduling, by Edward A. Silver, David F. Pyke, Rein Peterson



Inventory Management and Production Planning and Scheduling, by Edward A. Silver, David F. Pyke, Rein Peterson

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Inventory Management and Production Planning and Scheduling, by Edward A. Silver, David F. Pyke, Rein Peterson

This is a revision of a classic which integrates managerial issues with practical applications, providing a broad foundation for decision-making. It incorporates recent developments in inventory management, including Just-in-Time Management, Materials Requirement Planning, and Total Quality Management.

  • Sales Rank: #318737 in Books
  • Published on: 1998-01-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.35" h x 1.32" w x 7.74" l, 3.10 pounds
  • Binding: Hardcover
  • 784 pages

From the Publisher
This is a revision of a classic which integrates managerial issues with practical applications, providing a broad foundation for decision-making. It incorporates recent developments in inventory management, including Just-in-Time Management, Materials Requirement Planning, and Total Quality Management.

Most helpful customer reviews

22 of 22 people found the following review helpful.
The best book I have found for pure Inventory Mgt:
By A Customer
For my line of work, which is strictly in support of inventory management, in a large organization, this book is the best and most comprehensive reference I have found for inventory management. Other references, such as Chopra's or Shapiro's, offer an excellent survey in the broader topic of supply chain management but do not approach the depth of this text in straight inventory management. For the person working in a large organization, in which supply chain management is broken up across large numbers of people and departments, and for whom inventory management is the main focus, then this is the book for such an individual.
The particular strength of this book lies in chapters 5 - 10 in which a very comprehensive analysis is placed on the topics of reorder quantity (Eoq) and the large array of optimization and inventory control techniques in the realm of re-order point, order-up-to logic etc. This text covers classic Eoq analysis, along with the alternative heuristic methods for items displaying an uneven rate of demand. The approach to setting re-order point rules for slow-selling, as opposed to fast-moving items, receives ample coverage. No other book I have seen covers the issue of slow-moving items as well, which is significant since in industry many items are slow movers.
The authors cover the concepts of "exchange curves" and how one can link inventory control objectives at the item level to an aggregate level. This is a critical concept for the practitioner attempting to reconcile item-level inventory control to aggregate inventory and financial planning objectives.
The forecasting section itself offers substantial treatment of the topic though additional depth, such as with an addtional chapter, would improve this book. Perhaps forecasting will receive greater treatment in a future edition.
Also of value is the overall approach to the topic of inventory control, starting with forecasting, then re-order quantity, and then re-order point rules. Also, there are valuable insights to help the practitioner "draw the line" between a fast-moving item and a slow-moving item and specific direction on the inventory control policies to pursue with both classes of inventory. Relatedly, there is excellent discussion on the rules one can apply to approach inventory management with eiter the normal distribution of demand versus when other distributions of demand may apply for slow-moving items. Books such a Chopra's do not give this critical topic the same level of attention.
Mathematical topics and formulas are presented in a manner which should be accessible and substantial for individuals with a wide degree of quantitative backgrounds. The topics are presented with a good degree of detail, rigorous yet still in well-defined sections. The book's construction supports in-depth study in addition to quick reference. References and citations of other work abound for those who wish to explore a topic further.
The Chopra or Shapiro or Simch-Levi or Factory Physics texts cover the topic of variability pooling, two tier systems, and the "bullwhip effect" more successfully than this book.
I have not used the second section of this book which deals with production planning so I will not speak to the quality of its content in these areas.
If I had to choose one text for an inventory management text it would be this one. Though given a choice I have also supplemented it with addtional texts such as Chopra's, Shapiro's and the "Factory Physics" book.

9 of 9 people found the following review helpful.
Great explaination but Need more quantitative analysis
By A Customer
This book is comprehensive and very good for introduction to Inventory mgt and production planning but need more quantitative analysis, for instance, math model or algorithm to solve the problems. If you want the real inventory modeling, please choose Johnson and Montgomery book(ISBN 0471446181). Otherwise, this book is great.

4 of 4 people found the following review helpful.
Best book on inventory management
By Ulf Hamster
Without any doubt, Silver/Pike/Peterson is the best and most comprehensive book on inventory management. If you are searching for simplistic "management consultant concepts" then buy something else. If you want to learn how realize all these basic concepts take this book. Seriously, what are people exspecting: "too technical" ? Stupid. If you do not have any clue about basic math, why do you wanna go into logistics?

If I should teach somebody on logistics I would gave him or her one of the (thousands) books on simplistic powerpoint-like SCM concepts (if you want read Silver/Pike/Peterson you have to know these concepts beforehand). And when the question arises how to put this into practice, I would give this person the Silver/Pike/Peterson book. In the end, standard concepts are not enough. You need math. And Silver/Pike/Peterson only gives you a brief introduction about the basic math. Thus, alltogether the result will answer the question: how to run operations at the bottom line of the industry. Of course for becoming supply chain champion the book will not offer "the perfect master plan" but Silver/Pike/Peterson will give you the basic knowledge to generate such knowledge.

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